The UCD Confucius Institute organised a one day intensive Chinese Business Culture training session for Maxim Integrated staff on 17th January, providing in depth training in areas including Chinese economy, culture, business, law and language.
The UCD Confucius Institute organised a one day intensive Chinese Business Culture training session for Maxim Integrated staff on 17th January. Providing in depth training in areas including Chinese economy, culture, business, law and language were Confucius Institute director Prof. Liming Wang, Prof. Cathal Brugha from the UCD Quinn Business School, Xiong Xuedan from Hao Liwen Partners law firm, Mr. Gao Feng from the Economic and Commercial Counsellor’s Office of the Chinese Embassy and UCD CI Chinese teachers Li Xiaodong and Liu Xiangyi. Ms. Zhang Shujing, Economic and Commercial Counsellor from the Chinese embassy was also in attendance and was delighted to present the training certificates to the participants. In all 23 staff from various departments of Maxim Integrated attended the training in UCD.
Established in 1983 in California, USA, Maxim Integrated is a worldwide leader in the design, manufacture, and sales of analogue and mixed-signal semiconductor products. Due to the increased market share in Asia and especially China, Maxim Integrated’s partnerships and trade with Chinese companies has increased rapidly, creating an obvious need for Chinese language and business culture training within the group. It was to satisfy that need that Maxim Integrated’s H.R. department contacted the UCD Confucius Institute.
The participants received very comprehensive training throughout the day from the experts present, covering such diverse and essential topics as Chinese social and cultural norms, the cross-cultural challenges for Irish companies in China, the differences and similarities between Irish and Chinese business culture, the Chinese legal environment, an overview of the 12th Five Year Plan, the Chinese business environment, the services provided by the Chinese embassy, how to quickly learn Mandarin Chinese and more.
Ms. Zhang Shujing, Economic and Commercial Counsellor from the Chinese embassy and Confucius Institute director Prof. Liming Wang presented the training certificates to the participants
Following the training, UCD CI held a wine reception for the participants. During the reception, the participants continued to enquire about many aspects of Chinese business culture with great interest and discuss them with the relative experts. Our questionnaire results indeed show that the content covered was exactly what was required, greatly raised their understanding of Chinese business culture and will be very beneficial to the staff in their work going forward. The questionnaires also showed that the keynote speakers were rated very highly and that they had prepared very comprehensive, relevant and original content. The style of the training itself was also lauded, as it was felt that the inclusive, interactive methods used encouraged the communication and discussion of ideas and this in turn lifted the atmosphere and improved knowledge acquisition. Although the training lasted close to nine hours in total, the participants felt the time went quickly and expressed the hope that the training can be continued in the future.
This is one of many such training programmes provided by the UCD CI for Irish companies. From its establishment, the UCD CI has completed a comprehensive survey on Irish companies doing business with China and has discovered the challenges and obstacles that they face. Based on this knowledge, UCD CI has developed a systematic and specific Chinese business and language training programme and delivered it in various formats to well known Irish companies and enterprises such as CRH plc. and the ICA, while in the process making a very positive contribution to the development of trade and economic relations between Ireland and China.